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PPC Internet Marketing Specialist

Jun. 10, 2009 - Jul. 30, 2009
Location:Ogden, UT
Exempt/Non-Exempt:Exempt
Benefits:Medical, Dental, Life, 3 weeks vacation
Employment Type:Full Time
Employer:Top Ten Reviews
Description:Leverage your internet marketing experience to create and manage effective PPC campaigns. You will own campaign management, campaign analysis and optimization efforts including keyword expansion, CPC optimization, and ROI analysis.




Required Skills:
• Demonstrated success with PPC strategies, campaigns, and best practices
• Knowledge of search listing providers, third-party SEM tools, tracking tools, bid-management systems and keyword development tools among others.
• Analytical mindset with strong quantitative skills
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on the analysis
• Experience with Excel a must
• Ability to consistently meet tight deadlines while maintaining a high level of attention to detail and follow through
Duties:Create and manage high volume (PPC or CPC) campaigns in Google AdWords, Yahoo Search Marketing, Microsoft Adcenter, and other search engine marketing platforms.

Conduct keyword research and selection for PPC campaigns.

Continually optimize pay-per-click campaigns on an ongoing basis to maximize revenues.

Monitor campaign results and analyze key metrics. Generate and deliver ongoing performance reports.
Qualifications:Requires at least 2 years experience managing pay per click campaigns. BS degree in marketing, business or related preferred, but not required.


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