PR & Social Media Director |
| Location: | Provo, UT |
| Employment Type: | Full Time |
| Employer: | Provo Craft & Novelty, Inc. |
| Description: | The PR & Social Media Director is responsible for developing the company�s PR & social media strategy and managing the execution across online vehicles including Facebook, Twitter, Pinterest and blogs. This person will work with the brand marketing and other cross-functional teams to ensure that the social media plan is fully integrated into other consumer programs. The PR & Social Media Director is responsible for ensuring that a consistent brand voice and tone is executed all across all social media communications. In addition, the PR & Social Media Director is responsible for managing a team for executing the strategy across vehicles.
Applicants can submit a resume to [email protected] or apply online at www.provocraft.com or simply click Apply Now below. |
| Duties: | �
- Serve as brand advocate for developing a strong and ongoing relationship with consumers
- Develop company PR & social media strategy and supporting content calendar, coordinating with key stakeholders across the company
- Lead the adoption of social media into the corporate culture, ensuring that relevant social media techniques are leveraged to support all of the company�s products
- Manage social media campaigns and day-to-day activities of the team
- Develop strategy for monthly analytics tracking and ensure proper execution
- Maintain up-to-date knowledge of on all new and developing social media tools and trends; ensure that the company strategy incorporates the latest opportunities for consumer engagement
- Provide recommendations to Product Development, Marketing, Sales and Customer Service teams based on insights gathered from social media monitoring
- Secure features with industry influencers including bloggers, writers, editorialists
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| Qualifications: | �
- 7+ years of marketing, public relations and corporate communications experience including at least 3 years specifically related to social media marketing
- 2+ years of team management experience
- Passionate social media expert: in-depth knowledge and understanding of social media platforms and their respective participants, and how they can be deployed in different situations
- Proven experience developing social media strategies that leverage Facebook, Twitter, Pinterest and blogs
- Effective people management skills
- Strong project management and organizational skills
- Team player with strong communication and interpersonal skills
- Excellent writer
- Ability to think creatively and analytically, turning insights into actionable recommendations
- Bachelor�s degree required, MBA is a plus
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